Vaseline has been around for over 150 years. Well-loved, yet often forgotten, buried in medicine cabinets or bottom drawers.

The truth? Gen Z doesn’t think about Vaseline. They’re constantly worrying about what other people think of them - that they’re incapable of living. So how do we replace fear with fearlessness? Simple. We celebrate the moments that make us human. Stepping outside of the echo-chamber of the internet, and into the real world. 

With over 101 uses, Vaseline makes life’s messy, meaningful moments a little smoother. Scars, burns, bruises? These aren’t imperfections. They’re proof of a life well-lived.