When you think of Las Vegas, what comes to mind? Was it casinos, gambling, clubs, all-you-can-eat buffets, excess drinking, and regrettable choices? Vegas has so much more to offer.

The typical Gen Z-er has no interest in Vegas at all. They think it is flashy and inauthentic. The more authentic, exciting side of Vegas has not been advertised to travelers. You don’t have to go to Vegas to gamble, you can go hiking in the Red Rocks, kayaking the Emerald Cove, see cool live music, explore the arts district, or relax at a spa.

When you rethink Vegas, a whole new travel destination is born.